How to get visible and win media coverage for your pet business
With journalist and author,
Rachel Spencer.
How to get visible and win media coverage for your pet business
With journalist and author,
Rachel Spencer.
Publicity for Pet Businesses is a consultancy service and community run by Rachel Spencer, a freelance journalist who specialises in writing about the pet industry.
About Me
I’ve been working as a journalist since 1999, starting on local papers in Cheshire, then two national newspapers before going freelance in 2006.
I’ve always loved telling stories about pets and in 2009 when I adopted my friend’s dog Daisy, my focus changed and I began writing more and more about the pet industry.
My articles appear in national newspapers, magazines and websites and range from hard hitting news stories about animals suffering to charity campaigns and trend reports on the rise of the furry social media influencers.
I have contacts at all the major publications and know how to find the right angle for a story – that’s the most important thing.
Editors get hundreds of pitches and press releases every day – it’s about rising above the froth and giving them a great story their readers will be interested in.
Media coverage will help you raise awareness of your business, win new customers, establish you as an expert in your field and increase sales.
My book will teach you exactly how to get publicity, and if you need further support, I offer 1-1 consultancy services and online courses are coming soon!
Journalist & author
My book will teach you exactly how to get publicity, and if you need further support, I offer 1-1 consultancy services.
available now!
Publicity Tips for Pet Businesses
Are you a pet entrepreneur with a brand or business you’re passionate about and want to share with the world?
Would you like coverage in newspapers, magazines and websites so you can reach more people but don’t know where to start?
Have you built a business or brand you’re really proud of but feel like no-one knows anything about who you are and what you do?
Ever tried to reach out to journalists to see if they could help you raise awareness only to be met with a soul destroying silence?
I know how frustrating this can be and that’s why I wrote a book – Publicity Tips for Pet Businesses – to give you everything you need to publicise your business.
AVAILABLE NOW!
Publicity Tips for Pet Businesses
Are you a pet entrepreneur with a brand or business you’re passionate about and want to share with the world?
Would you like coverage in newspapers, magazines and websites so you can reach more people but don’t know where to start?
Have you built a business or brand you’re really proud of but feel like no-one knows anything about who you are and what you do?
Ever tried to reach out to journalists to see if they could help you raise awareness only to be met with a soul destroying silence?
I know how frustrating this can be and that’s why I wrote a book – Publicity Tips for Pet Businesses – to give you everything you need to publicise your business.
Whats inside
It’s a straight talking guide to on how to do your own marketing and PR and make yourself visible
The pet industry is booming. We LOVE treating our animals. Gone are the days when they slept in yards and ate scraps.
Pets sleep on luxury, memory foam beds (or in their owners), get pampered at the groomers, hang out with their friends on walks or at daycare and recent Mintel research showed 51 per cent of owners would rather cut back on spending on themselves to treat their pet.
A staggering 59 per cent of people in the UK own a pet and in 2018, spending on pet care, products and services reached £1.7 billion.
By 2023 it’s estimated to rise by 25 per cent to £2.1 billion. Rest assured, whatever your business, people are willing to spend money with you and publicity can help them find you.
My book will help you work out what your ‘story’ is that makes you stand out among the competition, how to connect and build relationships with journalists, learn to pitch stories and write press releases and maintain media coverage.
Plus there’s advice on working with bloggers and influencers and how to find the right professional to handle your public relations when you come to really scale your business.
Independent reviews
Book reviews from pet business owners
“As and author and blogger promotion is crucial and can also be very disheartening sometimes. What Rachel has achieved with this book is very simply and clearly explaining how you can get your product to a bigger audience. When you read it you feel you’re getting a hand from a friend and not at all patronising as sometimes ‘how to’ books can be. You can tell Rachel knows her stuff and draws on all of her experience and passes it on with great effect. It really helped and I can’t wait to try out some great new ideas. “
Mark Sanders - Creator of the Monty Dogge children’s books“I’m no bookworm (despite having an English degree!) but this is a definite must read for anyone in the pet industry – just munched my way through it in one sitting – couldn’t put it down!
The book offers concise, easy to read, no frills tips on how to get your pet related business noticed without spending a fortune. With interviews from real people, tips on how to write a press release and examples of letters and emails to send to journalists it’s an invaluable source of knowledge for anyone wishing to promote their pet business.“
Kate Taylor - Founder of the Dotty4Paws.co.uk online directory for all things petsign up to my Newsletter
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How I can Help you
Consultancy
Dealing with the media can be a little daunting so if you feel this is something you’d like support with I offer a range of consultancy services.
With a one-to-one session you can discuss your objectives and goals and together we can devise a communication strategy for you to follow.
I can help you find the right media organisations to target, develop your ‘story’, explore different angles and write pitches and press releases.
Prices start from £97 per hour – to find out more please use the contact details
working with rachel
Testimonials
We were lucky enough to meet Rachel at an event in Barcelona where she was interviewing us about our work.
In contrast to a number of journalists we’ve worked with, she was genuinely interested, empathetic and not just looking for the back story.
Rachel understood the importance of what we’re doing and that choosing the right outlets to pitch to was paramount.
Her integrity and love of dogs is second to none which fuels her desire to support people like you and me to share their story in a safe and positive way.
I wish we’d met Rachel when we were starting out as she would have saved us a lot of painful learning experiences!
Since meeting Rachel I’ve been astounded by how she’s really helped heighten my business profile by raising awareness about the work I do.
She captured the essence of my work perfectly and was keen to get a full unbiased story. But that’s not all. Rachel gets to know the person behind the business and is a really friendly person to talk too.
Rachel is clearly very good at writing a compelling article, she always takes the readers journey into account and you feel drawn into the story.
Thanks to Rachel I was able to get my message out about anxious dogs and safety when it comes to off lead dogs. My story featured in an article in the Sunday Mirror and on her own blog.
Both were shared numerous amounts of times and I got such great positive feedback.
I spoke to Rachel as I run a business caring for pets while their owners get married and offer a chaperone service at weddings.
We had an initial phone conversation and discussed my business and background and put together an engaging story.
Rachel is very personable, extremely professional and knowledgeable about the pet industry.
After discussions with a couple of national newspapers, Rachel placed the feature in the Star on Sunday.
I loved the write up, and it was great publicity for my business.