by Rachel | Nov 25, 2019 | If I can
When Dominic Hodgson set up his dog adventure business in 2011 he admits it was daunting. Going from selling cigarettes to caring for people’s treasured pets with no formal training and only what he knew as an owner was a leap of faith. But nearly a decade later, Pack...
by Rachel | Nov 12, 2019 | PR Tips, Tips
Are you thinking of approaching a journalist with a pitch or story idea and need to know the best way to go about it? Every day journalists are sent hundreds of press releases, invitations and messages and inboxes are so busy that e mails can get lost. The reality is...
by Rachel | Nov 4, 2019 | PR Tips, Tips
Have you written a press release about your pet business but are struggling for ideas on how to get it out there? Maybe you’re considering using a distribution service to send it out to the media? If you don’t have the budget to hire a PR consultant or firm but want...
by Rachel | Oct 28, 2019 | PR Tips
One of the things I hear over and over is how daunting it can be to approach journalists to write about your pet business. We are all scared of rejection – even as a journalist of 20 years I still am. The thought of being ignored or worst still, being told your...
by Rachel | Oct 21, 2019 | If I can
Every pet business owner I’ve met loves Facebook and wants to learn ways to reach more people on there. Navigating the platform can feel like quicksand with ever changing algorithms, fiddly pixels and having to ‘pay to play.’ Sarah Robinson, founder of Frank and...
