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Rachel’s Blog

Hints, tips & inspiring stories!

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CONTENT       IF I CAN       PR TIPS       TIPS

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CONTENT

IF I CAN

PR TIPS

TIPS

Dos and don’ts when dealing with journalists

Are you thinking of pitching a story about your pet business to journalists and want to know the dos and don’ts? Every day reporters get hundreds of pitches from PR companies trying to persuade them to write about their clients. Personally, I receive around 250-300 e...

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What happens when you take a week off social media

Have you ever thought about what it would be like to go off social media for a week? Are you guilty of checking into Facebook, Twitter or Instagram or all three several times a day, or hour even? I hold my hands up - I’m guilty of this. Last Friday I jetted off to...

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How to stop your pet business being seen as a side hustle

Does your pet business feel like a side hustle? In my Facebook group, I’ve had a number of people post recently saying they haven’t felt their business is taken seriously. Feeling like what you do is more of a ‘hobby’ or ‘little job’ can be crushing. It eats into your...

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Build Your Audience Through Content Marketing

Regular readers will know I’m all about creating engaging and helpful content as a pet entrepreneur because of how it’s helped in my own business. As a pet blogger, I grew my blog in a short space of time. It featured in the UK Top 10 Pet Blogs five months after...

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Choosing the right clients for your pet business

Have you ever had to deal with a nightmare client? The type of person who just doesn’t get you and what you do. Who questions your decisions, despite you being the expert. Who wants to wring every last bit out of the service you offer so they get their money’s worth?...

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How to write a pitch or press release about Crufts

It’s the biggest dog show in the world and if you and your dog have been to Crufts, it’s an ideal opportunity to get media coverage. The combination of cute dogs and a person from the area doing well is the perfect local media feel good story. So how do you do it? You...

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Contact Rachel

07900 082 326

rachel@rachelspencerwrites.com

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