blogging for pet businesses

Do you feel overwhelmed when it comes to blogging for your pet business?

You know you need to write about what you do to help your existing clients

and win new ones but struggle to find the right words when you actually sit down to do it.

Would you like to learn how to enjoy writing, turn everyday stories about what you do into helpful, shareable content and have so many ideas you don’t know what to do with them?

If the answer’s yes, then you might like to take part in my Blogging for Pet Businesses course.

You’ll learn how to write in a way that feels natural, is easy and where you sound like you! 

By the end you’ll be able to turn the questions you answer over and over again into content and sales and generate ideas for blog posts with ease.

Plus I’ll share the tools I use and the processes I’ve learned in my own business as a writer and blogger that have seen my content reach millions of people all over the world.

how was it for?

Jenny Harris – The Great Catsby

Before I did the course blogging was something I knew I needed to do but I didn’t make time for it. I felt I was writing because I had to.

It never felt natural or easy. I found it really hard work. I started the course with a few ideas and I already knew who my audience was, but I didn’t know how to speak to them.

That was the really important thing that I learned. Now when I write, it’s much quicker, it flows, I feel like I sound like me, and it’s much more conversational, which is what I wanted to achieve.

Writing and coming up with ideas is easy – if anything I’ve now got too many ideas! As well as blogs, Rachel suggested holding an open day, so I made leaflets to give out. 

People who were curious about the cattery came along and now I’m booked until 2020.


What’s included in the course?

The key focus for the course is making you feel confident when it comes to writing. You might not have needed to write for decades and it can be daunting.

I’ll talk you through ways to express yourself without feeling silly, salesy or pushy, so you just sound like you, someone who cares about pets.

We’ll cover how to:


Create a compelling and authentic story for your About Me page.


Turn your website into a news outlet - think of it as your own newspaper, magazine or TV station.


Ensure each blog post contains the essential information your reader and ideal customer needs.


Present posts in different ways, such as articles, listicles and how to guides.


Distribute your content to your clients via e mail, social media, leaflets and newsletters.

how was it for?

Suzanne Gould – Edinburgh Holistic Dogs

When it came to creating content, I was scared by it. It was a task I never wanted to do because I didn’t know how to approach it.

I thought everything had to be written properly, very formally, even my own ‘about me,’ story. When I realised it was ok to be myself, it all became so much easier.

It made such a difference to be able to write as I would talk to my clients, to tell stories about what happens in my business that I knew would help them.

I learned to write in different styles, like how to articles and listicles, and now I have so many ideas of blogs I can write that relate to the training packages I offer. 

The homework and accountability was good too – it meant I actually got the blogs done and now I’m in the habit it’s a lot easier.


About Me

I’m a content creator working with pet entrepreneurs, helping them raise the profile of their businesses through content marketing and media coverage.

I’ve been a freelance journalist since 2006 working for national newspapers, magazine and websites and the last five years have been spent writing about the pet industry, covering trends, technology, innovation.

Writing about pets and people doing extraordinary things to help them is my passion so in 2017 I started my own blog, www.thepawpost.co.uk, which featured in Vuelio’s Top 10 Pet Blogs.

Through my writing, I’ve helped charities, social enterprises and individuals identify the key stories around their organisations and get the word out there about what they do.

 I began coaching blogging for pet businesses to take the overwhelm out of writing and so entrepreneurs could find it easy and enjoyable.

how was it for?

Kirsty Skeates – Fit4DogsUK Hydrotherapy

I knew I had to create content to tell people more about what I do in my business but before the course I felt really apprehensive about it.

You want to make sure you’re getting your message across in the right way to clients. On the course Rachel spoke about how to write blogs that would help my clients.

I did one on how hydrotherapy had helped a dog whose vet feared might need to be put to sleep and there was a template to follow that made it easy.

One of the tasks was to do an interview which I did with one of the other ladies on the course which is now on my website.

On the course I wrote a tweet for Theo Paphitis Small Business Saturday which I’ve been entering since setting up in November 2018, and it was a winning Tweet which was amazing.


Is Blogging for Pet Businesses the course for you?

This course will be ideal for you if:


You’re a new pet business and want to start creating content.

You’ll finish this programme brimming with ideas, have the key ‘About Me’ page perfected, and know how to plan content moving forward.


You know you need to blog but find it a chore.

You might have started to blog and lost your mojo – this course will help you get it back.


You’re committed to knuckling down and writing during the programme.

There is homework every week and deadlines so you will need to find the time to get your posts done – no procrastination.


You like having someone check over what you’ve done before hitting publish.

You’ll be given feedback on each piece of homework and I’ll suggest any tweaks you need to make, so you can feel confident in sharing your work.

This isn’t the course for you if:


You’re looking for an instant transformation.

Blogging takes time to deliver results and this course isn’t a quick fix.


You don't have the time.

It’s a four week programme and you should expect to spend anything from 2-4 hours a week doing your homework to get the most out of this course.


You’re looking to understand the technical side of blogging.

The course will touch on SEO and why you should blog, but it’s more about giving you the confidence to write and getting you started.

how was it for?

Clare Turner-Tarr – Pawsch

I joined the course because I wanted to understand more about blogging and how it could help my luxury pet care business.

We have so many stories here to share at Pawsch and offer a unique service and I wanted to learn ways to share those stories with my audience.

What I learned was how to recognise what was of interest to my community and how to easily turn that into content which I could share on my website and social media.

I love sharing stories and Rachel is so passionate about storytelling. We’d talk in the group sessions about everyday things that had happened and then turn them into content.

Now I know when I write, I don’t need to be formal or matter of fact, I can be exactly as I am face to face and let people get a picture of how we operate at Pawsh and the response has been very positive.


Course Options

Frequently Asked Questions

How much is the course?

There are three options, Terrier at £199, Husky at £349 and Lone Wolf at £499.

What does the course cover?

The course covers everything you need to get started with your blog, from your ‘about me’ page, to writing posts in different styles, such as articles, listings and how to guides.

You’ll learn about how to find people to collaborate with, guest blogging, blog exchanges plus where to find images for your blogs.

Finally, I’ll explain how to get the most out of your content and the ways to make sure your blog reaches people via newsletters, e mail and social media.

How do I take part in the classes?

The classes take place over Zoom which is a video conferencing software. 

You can use it on your Smartphone or computer and see and speak to myself and other members of the group.

The classes will be at the same time each week, Tuesday at 7pm.

How many people will be on the course?

If you choose to take part in the group option there will be a maximum of four people in your group.

This enables me to tailor each session for each delegate, think of ideas to suit their business and means you’ll come away brimming with actionable

Is this only for dog businesses?

No, it’s open to any pet business. The last group had a fantastic Cattery owner Jenny from the Great Catsby who came away with content ideas for 12 months, featured in a national newspaper and filled her bookings with an open day which came about from one of the classes.

I’ve worked with hedgehog sanctuaries, alpaca rescues and tortoise clothes designers – all animal based organisations are welcome.

What if I miss a session?

If you can’t make a session, please let me know as soon as you can. You’ll know in advance what we’re going to be covering and you can e mail questions.

During the class I’ll cover your questions and make suggestions for you, and you can catch up on the replay. A video of the call will be sent to you the morning after the class.

Will I get to keep the recordings?

Yes, the recordings are yours to keep and refer back to. They are sent over in a Dropbox folder each week, and you’ll receive all the recordings at the end of the course.

Do you offer refunds?

I don’t offer refunds so please read the ‘Is the Blogging for Pet Businesses course for me’ section carefully. 

If there’s anything else you’d like to ask, ping me an e mail rachel@rachelspencerwrites.com

Contact Rachel

07900 082 326


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