Publicity Tips for Pet Businesses
Are you a pet entrepreneur with a brand or business you’re passionate about and want to share with the world?
Would you like coverage in newspapers, magazines and websites so you can reach more people but don’t know where to start?
Have you built a business or brand you’re really proud of but feel like no-one knows anything about who you are and what you do?
Ever tried to reach out to journalists to see if they could help you raise awareness only to be met with a soul destroying silence?
I know how frustrating this can be and that’s why I wrote a book – Publicity Tips for Pet Businesses – to give you everything you need to publicise your business.
It’s a straight talking guide to on how to do your own marketing and PR and make yourself visible
Pets sleep on luxury, memory foam beds (or in their owners), get pampered at the groomers, hang out with their friends on walks or at daycare and recent Mintel research showed 51 per cent of owners would rather cut back on spending on themselves to treat their pet.
A staggering 59 per cent of people in the UK own a pet and in 2018, spending on pet care, products and services reached £1.7 billion.
By 2023 it’s estimated to rise by 25 per cent to £2.1 billion. Rest assured, whatever your business, people are willing to spend money with you and publicity can help them find you.
My book will help you work out what your ‘story’ is that makes you stand out among the competition, how to connect and build relationships with journalists, learn to pitch stories and write press releases and maintain media coverage.
Plus there’s advice on working with bloggers and influencers and how to find the right professional to handle your public relations when you come to really scale your business.
Book reviews from pet business owners
The book offers concise, easy to read, no frills tips on how to get your pet related business noticed without spending a fortune. With interviews from real people, tips on how to write a press release and examples of letters and emails to send to journalists it’s an invaluable source of knowledge for anyone wishing to promote their pet business.”
Ready to book a call?