available now!

Publicity Tips for Pet Businesses

Are you a pet entrepreneur with a brand or business you’re passionate about and want to share with the world?

Would you like coverage in newspapers, magazines and websites so you can reach more people but don’t know where to start?

Have you built a business or brand you’re really proud of but feel like no-one knows anything about who you are and what you do?

Ever tried to reach out to journalists to see if they could help you raise awareness only to be met with a soul destroying silence?

I know how frustrating this can be and that’s why I wrote a book – Publicity Tips for Pet Businesses – to give you everything you need to publicise your business.

buy now on amazon

AVAILABLE NOW!

Publicity Tips for Pet Businesses

Are you a pet entrepreneur with a brand or business you’re passionate about and want to share with the world?

Would you like coverage in newspapers, magazines and websites so you can reach more people but don’t know where to start?

Have you built a business or brand you’re really proud of but feel like no-one knows anything about who you are and what you do?

Ever tried to reach out to journalists to see if they could help you raise awareness only to be met with a soul destroying silence?

I know how frustrating this can be and that’s why I wrote a book – Publicity Tips for Pet Businesses – to give you everything you need to publicise your business.

Publicity Tips For Pet Businesses Rachel Spencer Amazon Book Cover

Whats inside

It’s a straight talking guide to on how to do your own marketing and PR and make yourself visible

The pet industry is booming. We LOVE treating our animals. Gone are the days when they slept in yards and ate scraps.

Pets sleep on luxury, memory foam beds (or in their owners), get pampered at the groomers, hang out with their friends on walks or at daycare and recent Mintel research showed 51 per cent of owners would rather cut back on spending on themselves to treat their pet.

A staggering 59 per cent of people in the UK own a pet and in 2018, spending on pet care, products and services reached £1.7 billion.

By 2023 it’s estimated to rise by 25 per cent to £2.1 billion. Rest assured, whatever your business, people are willing to spend money with you and publicity can help them find you.

My book will help you work out what your ‘story’ is that makes you stand out among the competition, how to connect and build relationships with journalists, learn to pitch stories and write press releases and maintain media coverage.

Plus there’s advice on working with bloggers and influencers and how to find the right professional to handle your public relations when you come to really scale your business.

Independent reviews

Book reviews from pet business owners

“As and author and blogger promotion is crucial and can also be very disheartening sometimes. What Rachel has achieved with this book is very simply and clearly explaining how you can get your product to a bigger audience. When you read it you feel you’re getting a hand from a friend and not at all patronising as sometimes ‘how to’ books can be. You can tell Rachel knows her stuff and draws on all of her experience and passes it on with great effect. It really helped and I can’t wait to try out some great new ideas. ”

Mark Sanders - Creator of the Monty Dogge children’s books

“I’m no bookworm (despite having an English degree!) but this is a definite must read for anyone in the pet industry – just munched my way through it in one sitting – couldn’t put it down!

The book offers concise, easy to read, no frills tips on how to get your pet related business noticed without spending a fortune. With interviews from real people, tips on how to write a press release and examples of letters and emails to send to journalists it’s an invaluable source of knowledge for anyone wishing to promote their pet business.”

Kate Taylor - Founder of the Dotty4Paws.co.uk online directory for all things pet

buy now on amazon

BLOG

ABOUT

PODCAST