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Podcasts

How writing a book can raise the profile of your pet business

How writing a book can raise the profile of your pet business

When Claire Lawrence adopted a troubled German Shepherd who had been cruelly treated and beaten she wanted to do all she could to help him. Back then, she was a teenager working as a chef, and seeing Titan bark and lunge at other dogs made her want to learn more about...

How to niche as a dog trainer with The Beagle Lady Kellie Wynn

How to niche as a dog trainer with The Beagle Lady Kellie Wynn

This week I spoke to The Beagle Lady Kellie Wynn who resigned from her policing job last year to take up full time dog training. Now she's specialising in training just Beagles and changing attitudes around the breed that some have labeled ‘stubborn’ and...

How to pitch to journalists about Coronavirus

How to pitch to journalists about Coronavirus

Are you thinking of pitching a story about Coronavirus to your local media? Newspapers, magazines, websites, radio and TV stations are running rolling coverage of what people are doing to cope with the pandemic. They need stories and information and if you're doing...

Seven easy ways to approach a journalist

Seven easy ways to approach a journalist

Are you thinking of approaching a journalist with a pitch or story idea and need to know the best way to go about it? Every day journalists are sent hundreds of press releases, invitations and messages and inboxes are so busy that e mails can get lost. The reality is...

How press coverage can help your pet business

How press coverage can help your pet business

Is getting press coverage something you’d like to achieve as a pet business owner? Appearing in the media can be a huge boost for your brand. It might sound daunting. Another thing on your list on top of social media and any other marketing activities you might do....

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