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Podcasts

Make your pet business stand out on social media with Helen Motteram

Make your pet business stand out on social media with Helen Motteram

Getting more engagement on social media is one of the top things people say they want to achieve in their pet businesses. The more people we can reach online, the better, and standing out on social media can lead to publicity opportunities. Helen Motteram is a dog...

How to make the most out of being featured in a competition

How to make the most out of being featured in a competition

Taking part in media competitions and giveaways can help you raise the profile of your pet business. It can make thousands and potentially millions of people who didn’t know your brand aware of what it is you do. Competitions regularly appear in newspapers, magazines,...

How early do I need to contact journalists with my story?

How early do I need to contact journalists with my story?

Are you thinking of pitching a story around your pet business or products and not sure how soon you should get in touch? This month is Christmas in July, an annual event where brands large and small showcase their Christmas offerings. It’s a reminder that if you're...

How Kim O’Donnell went from ‘invisible’ to global pet business

How Kim O’Donnell went from ‘invisible’ to global pet business

This time a year ago, Kim O’Donnell, founder of Leo, Charley and Me pet accessories, wanted to learn to get visible. She had a business making pretty collars and products for pet owners inspired by her rescue Cocker Spaniel Charley. But having spent her career working...

Why blogging can help your pet business

Why blogging can help your pet business

Does your pet business website have a blog section? Have you thought about writing one but never quite got round to it? Or maybe you’ve started one and life got in the way. You’ve heard about the benefits when it comes to SEO and people being about to discover your...

Getting started with FOMO creation with  May King Tsang

Getting started with FOMO creation with May King Tsang

Meet the UK’s one and only FOMO creator May King Tsang. She has been creating FOMO for business owners at events all over the world and says she believes FOMO is bridging the gap between social media and PR. As a pet business owner, learning new ways to reach people...

How to write a press release for your pet business

How to write a press release for your pet business

Are you thinking of pitching a story about your pet business to the media and need to write a press release? A press release is simply a document written in a certain format that means it contains all the vital information the journalist needs to write an article. In...

Facebook Ads for pet businesses made easy with Jo Francis

Facebook Ads for pet businesses made easy with Jo Francis

Have you heard about amazing things people have achieved through Facebook ads but ended up frustrated when you’ve tried it for yourself? Whether you have a pet product or service business, no doubt there’s been a time where you’ve attempted setting up an ad and got...