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Podcasts

Using a PR company versus learning how to get your own publicity

Using a PR company versus learning how to get your own publicity

Have you thought of hiring a PR company to help raise the profile of your pet business? Maybe you've thought about how you'd like to get publicity, so for your product or service to be featured in newspapers, magazines, on the radio or TV but felt unsure of how to go...

Publicity Tips From Pet Businesses

Publicity Tips From Pet Businesses

Would you like tried and tested publicity tips that have worked for other pet business owners? For them to explain how you can go about getting yourself in the spotlight? To celebrate the Publicity for Pet Businesses podcast being a year old, I’ve invited a group of...

How to find your voice in your content with Rikki Sullivan

How to find your voice in your content with Rikki Sullivan

When it comes to creating content for your pet business, how do you feel? Do you worry about how you come across? Too formal? Too informal? Too stuffy or professional? It’s important to make the right impression with clients and prospective customers and make them...

Seven ways collaborations can help you promote your pet business

Seven ways collaborations can help you promote your pet business

Have you thought about collaborating with other people in your industry when it comes to your content? Working together with other pet professionals means you can get the word out about what you do and potentially attract more clients. Plus you get to reach a whole...

Dos and don’ts when dealing with journalists

Dos and don’ts when dealing with journalists

Putting yourself forward to the media can be daunting when you run a business, And having an insight into how best to approach a journalist can make a huge difference. Getting it wrong could mean your story idea never sees the light of day. Getting it right gives you...

Getting started with Google Analytics with Vicki Jakes

Getting started with Google Analytics with Vicki Jakes

Have you ever had a nosey around your Google Analytics? If the answer is yes, then chances are that you either dived in and lost a lot of time in a Google shaped rabbit hole. Or you took one look and ran to the hills. Whatever your response, this podcast will...

How to plan your pet business photoshoot

How to plan your pet business photoshoot

If you’re planning on putting yourself forward to the media with a story, or as an expert, or for a case study, it’s important to have the right images. Often, people will be ‘dropped’ from articles if photographs aren’t available. And with us putting so much content...