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PR Tips

How to make the most out of being featured in a competition

How to make the most out of being featured in a competition

Taking part in media competitions and giveaways can help you raise the profile of your pet business. It can make thousands and potentially millions of people who didn’t know your brand aware of what it is you do. Competitions regularly appear in newspapers, magazines,...

How early do I need to contact journalists with my story?

How early do I need to contact journalists with my story?

Are you thinking of pitching a story around your pet business or products and not sure how soon you should get in touch? This month is Christmas in July, an annual event where brands large and small showcase their Christmas offerings. It’s a reminder that if you're...

How Kim O’Donnell went from ‘invisible’ to global pet business

How Kim O’Donnell went from ‘invisible’ to global pet business

This time a year ago, Kim O’Donnell, founder of Leo, Charley and Me pet accessories, wanted to learn to get visible. She had a business making pretty collars and products for pet owners inspired by her rescue Cocker Spaniel Charley. But having spent her career working...

Why blogging can help your pet business

Why blogging can help your pet business

Does your pet business website have a blog section? Have you thought about writing one but never quite got round to it? Or maybe you’ve started one and life got in the way. You’ve heard about the benefits when it comes to SEO and people being about to discover your...

Getting started with FOMO creation with  May King Tsang

Getting started with FOMO creation with May King Tsang

Meet the UK’s one and only FOMO creator May King Tsang. She has been creating FOMO for business owners at events all over the world and says she believes FOMO is bridging the gap between social media and PR. As a pet business owner, learning new ways to reach people...

How to write a press release for your pet business

How to write a press release for your pet business

Are you thinking of pitching a story about your pet business to the media and need to write a press release? A press release is simply a document written in a certain format that means it contains all the vital information the journalist needs to write an article. In...

Restart your pet business after lockdown with Dominic Hodgson

Restart your pet business after lockdown with Dominic Hodgson

The Coronavirus crisis has meant many pet business owners have had to shut up shop completely for nearly two months. This week I'm speaking to Dominic Hodgson who runs Pack Leader Adventures and coaches petpreneurs about his five step recovery plan. Having been...

E mail marketing made simple with Catherine Gladwyn

E mail marketing made simple with Catherine Gladwyn

Has setting up an e mail list for your pet business been on the to-do list for ages? I know it’s the case for many pet business owners which is why this week I'm speaking to VA and Mailchimp expert Catherine Gladwyn. Catherine helps hundreds of small business owners...