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PR Tips

How to niche as a dog trainer with The Beagle Lady Kellie Wynn

How to niche as a dog trainer with The Beagle Lady Kellie Wynn

This week I spoke to The Beagle Lady Kellie Wynn who resigned from her policing job last year to take up full time dog training. Now she's specialising in training just Beagles and changing attitudes around the breed that some have labeled ‘stubborn’ and...

How to pitch to journalists about Coronavirus

How to pitch to journalists about Coronavirus

Are you thinking of pitching a story about Coronavirus to your local media? Newspapers, magazines, websites, radio and TV stations are running rolling coverage of what people are doing to cope with the pandemic. They need stories and information and if you're doing...

Essentials for the Publicity for Pet Businesses Challenge

Essentials for the Publicity for Pet Businesses Challenge

Are you taking part in the Publicity for Pet Businesses challenge? I’m opening up the visibility challenge where hundreds of petpreneurs can learn how to have their pet business in the media. It's free and will be taking place the week starting January 27th to 31st...

10 tips on getting free publicity from the Bella Vasta podcast

10 tips on getting free publicity from the Bella Vasta podcast

Getting free publicity for your pet business doesn’t have to be difficult as I shared this week on the Bella Vasta podcast. Have you seen other people featuring in articles in newspapers and magazines and thought you’d like to do the same? In every town and city you...

Seven easy ways to approach a journalist

Seven easy ways to approach a journalist

Are you thinking of approaching a journalist with a pitch or story idea and need to know the best way to go about it? Every day journalists are sent hundreds of press releases, invitations and messages and inboxes are so busy that e mails can get lost. The reality is...

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