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How to use Twitter to get press coverage

How to use Twitter to get press coverage

Twitter is the social media platform to reach out to journalists if you’re looking for press coverage for your pet business. This week I’ve been doing a PR My Pet Biz Challenge and engaging on Twitter has been a big part of that. I’ve found pet businesses are somewhat...
How press coverage can help your pet business

How press coverage can help your pet business

Is getting press coverage something you’d like to achieve as a pet business owner? Appearing in the media can be a huge boost for your brand. It might sound daunting. Another thing on your list on top of social media and any other marketing activities you might do....
Dos and don’ts when dealing with journalists

Dos and don’ts when dealing with journalists

Are you thinking of pitching a story about your pet business to journalists and want to know the dos and don’ts? Every day reporters get hundreds of pitches from PR companies trying to persuade them to write about their clients. Personally, I receive around 250-300 e...