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Seven easy ways to approach a journalist

Seven easy ways to approach a journalist

Are you thinking of approaching a journalist with a pitch or story idea and need to know the best way to go about it? Every day journalists are sent hundreds of press releases, invitations and messages and inboxes are so busy that e mails can get lost. The reality is...
How to use Twitter to get press coverage

How to use Twitter to get press coverage

Twitter is the social media platform to reach out to journalists if you’re looking for press coverage for your pet business. This week I’ve been doing a PR My Pet Biz Challenge and engaging on Twitter has been a big part of that. I’ve found pet businesses are somewhat...