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Publicity tips

Using a PR company versus learning how to get your own publicity

Using a PR company versus learning how to get your own publicity

Have you thought of hiring a PR company to help raise the profile of your pet business? Maybe you've thought about how you'd like to get publicity, so for your product or service to be featured in newspapers, magazines, on the radio or TV but felt unsure of how to go...

Publicity Tips From Pet Businesses

Publicity Tips From Pet Businesses

Would you like tried and tested publicity tips that have worked for other pet business owners? For them to explain how you can go about getting yourself in the spotlight? To celebrate the Publicity for Pet Businesses podcast being a year old, I’ve invited a group of...

Dos and don’ts when dealing with journalists

Dos and don’ts when dealing with journalists

Putting yourself forward to the media can be daunting when you run a business, And having an insight into how best to approach a journalist can make a huge difference. Getting it wrong could mean your story idea never sees the light of day. Getting it right gives you...

Getting started with Google Analytics with Vicki Jakes

Getting started with Google Analytics with Vicki Jakes

Have you ever had a nosey around your Google Analytics? If the answer is yes, then chances are that you either dived in and lost a lot of time in a Google shaped rabbit hole. Or you took one look and ran to the hills. Whatever your response, this podcast will...

How to plan your pet business photoshoot

How to plan your pet business photoshoot

If you’re planning on putting yourself forward to the media with a story, or as an expert, or for a case study, it’s important to have the right images. Often, people will be ‘dropped’ from articles if photographs aren’t available. And with us putting so much content...

What publicity means for your business in 2021

What publicity means for your business in 2021

When you think about publicity, what springs to mind? Do you think of the mainstream media? Newspapers, magazine, websites, radio and TV stations? Is it about social media, so networks like Facebook, Twitter, Instagram, LinkedIn or TikTok? Perhaps it’s about being...

How to pitch yourself as a podcast guest

How to pitch yourself as a podcast guest

Being featured on a podcast is a way to reach hundreds or even thousands of potential clients in an intimate way. Because they’re listening to you, it helps you build a connection far quicker than they might experience from a social media post. You also have the...