by Rachel | Nov 12, 2019 | PR Tips, Tips
Are you thinking of approaching a journalist with a pitch or story idea and need to know the best way to go about it? Every day journalists are sent hundreds of press releases, invitations and messages and inboxes are so busy that e mails can get lost. The reality is...
by Rachel | Nov 4, 2019 | PR Tips, Tips
Have you written a press release about your pet business but are struggling for ideas on how to get it out there? Maybe you’re considering using a distribution service to send it out to the media? If you don’t have the budget to hire a PR consultant or firm but want...
by Rachel | Oct 11, 2019 | PR Tips, Tips
If you’re thinking about trying to get press coverage for your pet business it can be overwhelming. Where do you even start? I thought I would go through the different places you can approach to see if they might be able to feature stories about your business. When...
by Rachel | Oct 5, 2019 | PR Tips, Tips
Twitter is the social media platform to reach out to journalists if you’re looking for press coverage for your pet business. This week I’ve been doing a PR My Pet Biz Challenge and engaging on Twitter has been a big part of that. I’ve found pet businesses are somewhat...
by Rachel | Sep 25, 2019 | PR Tips, Tips
Is getting press coverage something you’d like to achieve as a pet business owner? Appearing in the media can be a huge boost for your brand. It might sound daunting. Another thing on your list on top of social media and any other marketing activities you might do....
by Rachel | Sep 19, 2019 | PR Tips, Tips
Are you thinking of pitching a story about your pet business to journalists and want to know the dos and don’ts? Every day reporters get hundreds of pitches from PR companies trying to persuade them to write about their clients. Personally, I receive around 250-300 e...
