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Tips

How early do I need to contact journalists with my story?

How early do I need to contact journalists with my story?

Are you thinking of pitching a story around your pet business or products and not sure how soon you should get in touch? This month is Christmas in July, an annual event where brands large and small showcase their Christmas offerings. It’s a reminder that if you're...

How Kim O’Donnell went from ‘invisible’ to global pet business

How Kim O’Donnell went from ‘invisible’ to global pet business

This time a year ago, Kim O’Donnell, founder of Leo, Charley and Me pet accessories, wanted to learn to get visible. She had a business making pretty collars and products for pet owners inspired by her rescue Cocker Spaniel Charley. But having spent her career working...

Facebook Ads for pet businesses made easy with Jo Francis

Facebook Ads for pet businesses made easy with Jo Francis

Have you heard about amazing things people have achieved through Facebook ads but ended up frustrated when you’ve tried it for yourself? Whether you have a pet product or service business, no doubt there’s been a time where you’ve attempted setting up an ad and got...

Restart your pet business after lockdown with Dominic Hodgson

Restart your pet business after lockdown with Dominic Hodgson

The Coronavirus crisis has meant many pet business owners have had to shut up shop completely for nearly two months. This week I'm speaking to Dominic Hodgson who runs Pack Leader Adventures and coaches petpreneurs about his five step recovery plan. Having been...

E mail marketing made simple with Catherine Gladwyn

E mail marketing made simple with Catherine Gladwyn

Has setting up an e mail list for your pet business been on the to-do list for ages? I know it’s the case for many pet business owners which is why this week I'm speaking to VA and Mailchimp expert Catherine Gladwyn. Catherine helps hundreds of small business owners...

How to create an Awareness Day with Kerry Jordan

How to create an Awareness Day with Kerry Jordan

Have you ever thought about what it might be like to create an awareness day? We see so many of them on social media and they can be created for all kinds of industries, from charities to individuals. When Kerry Jordan spotted some bizarre awareness days in a media...

How to prepare for a media interview in 10 simple steps

How to prepare for a media interview in 10 simple steps

Have you pitched an idea about your pet business to a journalist and had a positive response? First of all, congratulations! Journalists get hundreds of approaches every day from members of the public, PR companies and freelances. So, if you've had a reply and they...

Highlights from the Kisaco Research Petcare Innovation Summit 2020

Highlights from the Kisaco Research Petcare Innovation Summit 2020

The Kisaco Research Petcare Innovation Summit is taking place in London this week with pet brands, industry experts and investors sharing what’s next for the pet industry. These were my key takeaways from the two day event. We need to be more measured in our decisions...