Are you looking for ways to network, meet other pet professionals and learn to grow your pet business in 2020? There are pet business events taking place all over the UK this year ranging from conferences focusing on mindset and managing clients to trade shows. If...
Getting free publicity for your pet business doesn’t have to be difficult as I shared this week on the Bella Vasta podcast. Have you seen other people featuring in articles in newspapers and magazines and thought you’d like to do the same? In every town and city you...
When you put the name of your pet business into Google you want to see it pop up straight away. But with many of us building our own websites, knowing how the many pieces fit together for a website to rank can be tough. I’ve done this myself. A few years ago I set up...
Is blogging something you’d like to do as part of your pet business marketing? If the answer is yes but it’s something that you haven’t got off the ground just yet, then sitting down and planning can help. Three years ago I was in this position myself when I started...
Are you thinking of attending the Pet Industry Federation Petindex show in 2020? The event is being held at the Marshall Arena in Milton Keynes on April 26 and 27th and is free to attend. Anyone who already has a pet business or is thinking of setting up a pet...
Are you thinking of approaching a journalist with a pitch or story idea and need to know the best way to go about it? Every day journalists are sent hundreds of press releases, invitations and messages and inboxes are so busy that e mails can get lost. The reality is...
Have you written a press release about your pet business but are struggling for ideas on how to get it out there? Maybe you’re considering using a distribution service to send it out to the media? If you don’t have the budget to hire a PR consultant or firm but want...
If you’re thinking about trying to get press coverage for your pet business it can be overwhelming. Where do you even start? I thought I would go through the different places you can approach to see if they might be able to feature stories about your business. When...
Twitter is the social media platform to reach out to journalists if you’re looking for press coverage for your pet business. This week I’ve been doing a PR My Pet Biz Challenge and engaging on Twitter has been a big part of that. I’ve found pet businesses are somewhat...