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Tips

Dos and don’ts when dealing with journalists

Dos and don’ts when dealing with journalists

Putting yourself forward to the media can be daunting when you run a business, And having an insight into how best to approach a journalist can make a huge difference. Getting it wrong could mean your story idea never sees the light of day. Getting it right gives you...

How to create a positive mindset for 2021 with Sarah Baxter

How to create a positive mindset for 2021 with Sarah Baxter

You might know Sarah Baxter from her awesome pet blog Twilight Bark where she showcased pet brands, shared stories and documented the adventures of her Dachshunds Ted and Millie. Two years ago, after Millie needed surgery, Sarah began training as a business and...

How to plan your publicity for 2021

How to plan your publicity for 2021

Would you love to put your pet business in the media spotlight for 2021? If you’re here, I think the answer might be yes. And it is completely achievable for you to win fantastic media coverage as long as you have a plan. In this podcast, I’m going to share how to put...

Best Business Podcasts for the pet industry

Best Business Podcasts for the pet industry

Do you enjoy tuning in to podcasts to learn ways to build your pet business? There are pet business podcasts popping up all over the world where you can learn ways to boost your brand. I've rounded up a selection of shows that you can tune in to to improve your skills...

Taking the fear out of putting up prices with Sally Farrant

Taking the fear out of putting up prices with Sally Farrant

How do you feel about pricing? Do you feel comfortable and confident when it comes to what you charge or is it something that causes you stress and worry? In this episode Sally Farrant - aka The Pricing Queen - talks about what gets in the way of us putting up our...

Twelve Days of Pet Business Content Ideas

Twelve Days of Pet Business Content Ideas

As we head into the festive season, it's a fun time to get creative with your content. It's vital that you keep up engagement with your pet business clients and followers over the holidays, ready for a prosperous New Year. If you find yourself drawing a bit of a blank...

How to find stories in your pet business

How to find stories in your pet business

If you’re thinking of raising awareness of your pet business in the media then the first thing you need is a story. Often, when people pitch to the media, the mistake they make is assuming reporters will want to write about them. Sadly, reporters aren’t able to write...

27 ideas to help you promote your pet business

27 ideas to help you promote your pet business

Do you ever struggled to come up with ideas to promote your pet business? With so many plates spinning, plus doing your actual job of caring for animals or making products for them, talking about what you do can be the last thing on the list. But consistently sharing...