podcasts
Tune in for weekly tips on how to promote your Pet Business!
What rescue dogs can teach us about resilience with Marie Yates from Canine Perspective
WHEN Marie Yates was touring the country talking about her book Reggie and Me she found people gravitated to her rescue Rottweiler German Shepherd cross Reggie. It sparked a lightbulb moment that led her to create an incredible social enterprise, Canine Perspective...
Three moments you can use to generate story ideas
Would you love to get some press coverage for your pet business but when you try to think of a story idea you draw a blank? You know what it is you do, how you help your customers and the transformation your services might bring. With your products, it’s always so...
What journalists want with Marie Carter Robb from Pets Magazine
Have you been thinking of pitching to a journalist but feel a bit nervous as you're not sure what they look for in a story? Would you love to learn what journalists want? If the answer's yes you will love this week's podcast with Marie Carter Robb who is editor of...
How to get in maximum press coverage in minimum time with Emily Thomas
Would you love to raise the profile of your pet business but feel your so busy trying to spin a hundred different plates that you just wouldn't be able to find the time? If the answer is yes then I think you'll be inspired with this podcast episode with Emily Thomas...
What to expect from the Get Your Pet Business in the Press Programme
Would you love to raise the profile of your pet business by being featured in the media? If so, taking part in the 12 week Get Your Pet Business in the Press programme will give you everything you need to find stories in your pet business and share them with...
Learn how to Get Your Pet Business in the Press in five days
Would you love to learn how to get press coverage for your pet business in five days? If the answer is yes then I’m so excited to invite you to my free five day challenge to help you do exactly that. The Get Your Pet Business in the Press challenge is taking place on...
SEO explained for your pet business with Malcolm Maybury
Do you have a lovely website but you’re not getting the traffic you expected? Maybe you’ve spent hours, days or even weeks making your website look stunning but you're feeling puzzled as it's not bringing in the leads that you hoped for? Perhaps you worked crafted it...
How to start a podcast for your pet business with Ant McGinley
Do you love listening to podcasts and dream of starting one of your own? Podcasting has grown massively, particularly since lockdown, and there are currently over four million* podcasts available to listen to. That’s a massive jump from just 500,000 in 2018, according...
How much advice should I give away for free in my pet business?
How much should you give away for free? In the digital age, when we have so many ways to communicate and so many marketing platforms, and so much noise, how do you stand out? Using content marketing to share your knowledge in your given field is a way of building that...
Get out your way and put your pet business out there with Osmaan Sharif
Is your feeling of not being good enough holding back your business? Maybe you’re always worrying that people will find out you’re not the expert and you’re constantly thinking ‘who am I to say this?’ Perhaps you’re worried about what people will say or criticise...
15 lessons I’ve learned in 15 years running a small business
This month marks 15 years since I first went freelance. Starting out on your own is scary, and to say running your own business is a rollercoaster doesn’t even begin to describe it! Since 2006, when I left my staff job, there has been huge changes in the media, my...
Sustainability and what it means for your pet business with Jo Baker
Would you love to know more about how to have an eco friendly, sustainable pet brand? Do you want to carry on doing what you love and ensure you’re caring for the environment at the same time? It can be really overwhelming considering not just your business but the...
Dealing with summer holidays in your pet business content
Summer is upon us, and it may be a time where your pet business is busier than ever, or you could be experiencing a bit of a lull. After a year of unpredictable twists and turns due to the pandemic, you may be feeling a little unsure about how to make the best of the...
How to run a thriving Facebook group without the headaches with Sam Hill
Are you thinking of setting up a Facebook group for your pet business? Maybe you already have one and it’s a little bit quiet so you want to get it going again? Or you’ve got a group and you’re putting loads of time and effort into it, but you’re feeling like you’re...
Three steps to creating an effective content strategy for your pet business
Is creating regular content for your pet business something you would like to focus on? Maybe you’ve tried a blog, vlog or podcast but haven’t felt it’s not worked? You’ve put the effort in but ground to a halt because it didn’t feel like it was worth it? If you’re...
Getting started with LinkedIn for pet professionals with Helen Pritchard
Wonder whether LinkedIn could work for your pet business? Maybe you’ve heard of it but don’t have a clue how to use it? Or - and this is sooo common - you've dismissed it thinking ‘LinkedIn isn’t for pets!’ It can seem scary adding another social channel string to our...
How to deal with criticism from people in your industry
Have you ever posted something on your website or on social media only to be met with catty remarks from your peers? Maybe you’ve shared some advice for the customers or community you serve only to be torn apart by a competitor. Putting yourself out there, and putting...
How to make sure your blog isn’t breaking the law with Catherine France
Have you ever worried about putting information on your website and social media? You might have held back from sharing advice in case you find yourself in trouble? Or perhaps you’ve wanted to share a strong opinion but worried about the potential backlash? It can...
Apps and software to help with your pet business content
Would you love to create more core content on your website regularly but find it time consuming? This post contains affiliate links meaning if you click through and buy I may be paid a small fee but this will not affect the price you pay. * denotes affiliate link....
How to make sure your pet business is everywhere with Carol Ashworth
Putting you and your pet business out there can feel like a minefield.We are continually told about what we should and shouldn’t be doing, what’s right and wrong.It can feel like we’re pulled in so many directions but the reality is to be visible, it’s about finding...
How to get started with guest blogging for your pet business
Two weeks ago I did my Pet Business Publicity challenge and already one of the members, dog behaviourist Rachael Claire, has secured a guest blogging role for a huge pet brand. It means her name is in front of 40,000 people on social media, really raising her profile...
Justine Williams from Our Family Dog on why she created Mumsnet for puppy owners
With so many homes welcoming new puppies throughout the pandemic, there is a lot of concern within the pet industry about what the future may hold for some of those dogs. Justine Williams from Our Family Dog created plan to help puppy and dog owners prepare for life...
How being in a membership community can raise the profile of your pet business
Working on your own is tough and running a business can feel lonely. Being part of a community such as a group coaching programme or membership can help as you have other people to support you. They understand what it’s like to be your own boss (like never switching...
How losing her job in lockdown inspired Lisette Van Riel to start DoggyLottery
When Lisette Van Riel lost her job at the start of lockdown she decided she wanted to try to make a difference. She’d been working in marketing and after adopting her dog Beautie from a shelter in Dubai, she started researching about the situations dogs in rescues...
Seven things to consider if you’re running a free challenge
Have you ever thought about running a free challenge so you can connect with more people in your business? Running challenges has got really popular over the last few years, ranging from fitness ones to dog training to learning skills to help your business. It’s...
How to use tricks to improve your pics with Liz Gregg
Would you love to learn how to take scroll stopping photos of your pet? To celebrate having fun with your dog while attracting fans and potentially clients too? Liz Gregg is a professional photographer and creator of the Instagram @blackwhite.gold account. The...
Using a PR company versus learning how to get your own publicity
Have you thought of hiring a PR company to help raise the profile of your pet business? Maybe you've thought about how you'd like to get publicity, so for your product or service to be featured in newspapers, magazines, on the radio or TV but felt unsure of how to go...
How being an award winning pet business can help you win press coverage with Kirsty Skeates
Is being an ‘Award Winning’ pet business a goal you’d like to achieve? Have you seen your colleagues celebrating after winning and wonder how they go about it? Or maybe you feel a bit weird nominating yourself for a gong? If the answer’s yes then then you will love...
Publicity Tips From Pet Businesses
Would you like tried and tested publicity tips that have worked for other pet business owners? For them to explain how you can go about getting yourself in the spotlight? To celebrate the Publicity for Pet Businesses podcast being a year old, I’ve invited a group of...
How to find your voice in your content with Rikki Sullivan
When it comes to creating content for your pet business, how do you feel? Do you worry about how you come across? Too formal? Too informal? Too stuffy or professional? It’s important to make the right impression with clients and prospective customers and make them...
Seven ways collaborations can help you promote your pet business
Have you thought about collaborating with other people in your industry when it comes to your content? Working together with other pet professionals means you can get the word out about what you do and potentially attract more clients. Plus you get to reach a whole...
How to use content to attract journalists and influencers with Vicky Gunn
Would you love to have an influencer like Mrs Hinch rave about your pet business? If the answer’s yes, then you will LOVE this chat with Vicky Gunn from Millie’s Beach Huts who had the Queen of Clean visit. While you might think Vicky was ‘lucky’ and of course she...
Dos and don’ts when dealing with journalists
Putting yourself forward to the media can be daunting when you run a business, And having an insight into how best to approach a journalist can make a huge difference. Getting it wrong could mean your story idea never sees the light of day. Getting it right gives you...
Getting started with Google Analytics with Vicki Jakes
Have you ever had a nosey around your Google Analytics? If the answer is yes, then chances are that you either dived in and lost a lot of time in a Google shaped rabbit hole. Or you took one look and ran to the hills. Whatever your response, this podcast will...
How to plan your pet business photoshoot
If you’re planning on putting yourself forward to the media with a story, or as an expert, or for a case study, it’s important to have the right images. Often, people will be ‘dropped’ from articles if photographs aren’t available. And with us putting so much content...
What publicity means for your business in 2021
When you think about publicity, what springs to mind? Do you think of the mainstream media? Newspapers, magazine, websites, radio and TV stations? Is it about social media, so networks like Facebook, Twitter, Instagram, LinkedIn or TikTok? Perhaps it’s about being...
How to pitch yourself as a podcast guest
Being featured on a podcast is a way to reach hundreds or even thousands of potential clients in an intimate way. Because they’re listening to you, it helps you build a connection far quicker than they might experience from a social media post. You also have the...
How Karen Boyce got 30 pieces of coverage in a year
As dog trainers were forced to stop working during the Coronavirus pandemic, behaviourist Karen Boyce knew that media coverage would keep her front of mind with dog owners. In the past 18 months alone, Karen, from Beastly Thoughts in Wales, has been featured more than...
How to create a positive mindset for 2021 with Sarah Baxter
You might know Sarah Baxter from her awesome pet blog Twilight Bark where she showcased pet brands, shared stories and documented the adventures of her Dachshunds Ted and Millie. Two years ago, after Millie needed surgery, Sarah began training as a business and...
How to take part in the Publicity Challenge for Pet Businesses
Would you like to get media coverage for your pet business? Maybe you’ve seen other service providers like dog walkers, trainers and groomers feature in magazines and are wondering how you can do the same. Or perhaps you’ve a product and you would love to see it...