podcasts
Tune in for weekly tips on how to promote your Pet Business!
How to get started with guest blogging for your pet business
Two weeks ago I did my Pet Business Publicity challenge and already one of the members, dog behaviourist Rachael Claire, has secured a guest blogging role for a huge pet brand. It means her name is in front of 40,000 people on social media, really raising her profile...
Justine Williams from Our Family Dog on why she created Mumsnet for puppy owners
With so many homes welcoming new puppies throughout the pandemic, there is a lot of concern within the pet industry about what the future may hold for some of those dogs. Justine Williams from Our Family Dog created plan to help puppy and dog owners prepare for life...
How being in a membership community can raise the profile of your pet business
Working on your own is tough and running a business can feel lonely. Being part of a community such as a group coaching programme or membership can help as you have other people to support you. They understand what it’s like to be your own boss (like never switching...
How losing her job in lockdown inspired Lisette Van Riel to start DoggyLottery
When Lisette Van Riel lost her job at the start of lockdown she decided she wanted to try to make a difference. She’d been working in marketing and after adopting her dog Beautie from a shelter in Dubai, she started researching about the situations dogs in rescues...
Seven things to consider if you’re running a free challenge
Have you ever thought about running a free challenge so you can connect with more people in your business? Running challenges has got really popular over the last few years, ranging from fitness ones to dog training to learning skills to help your business. It’s...
How to use tricks to improve your pics with Liz Gregg
Would you love to learn how to take scroll stopping photos of your pet? To celebrate having fun with your dog while attracting fans and potentially clients too? Liz Gregg is a professional photographer and creator of the Instagram @blackwhite.gold account. The...
Using a PR company versus learning how to get your own publicity
Have you thought of hiring a PR company to help raise the profile of your pet business? Maybe you've thought about how you'd like to get publicity, so for your product or service to be featured in newspapers, magazines, on the radio or TV but felt unsure of how to go...
How being an award winning pet business can help you win press coverage with Kirsty Skeates
Is being an ‘Award Winning’ pet business a goal you’d like to achieve? Have you seen your colleagues celebrating after winning and wonder how they go about it? Or maybe you feel a bit weird nominating yourself for a gong? If the answer’s yes then then you will love...
Publicity Tips From Pet Businesses
Would you like tried and tested publicity tips that have worked for other pet business owners? For them to explain how you can go about getting yourself in the spotlight? To celebrate the Publicity for Pet Businesses podcast being a year old, I’ve invited a group of...
How to find your voice in your content with Rikki Sullivan
When it comes to creating content for your pet business, how do you feel? Do you worry about how you come across? Too formal? Too informal? Too stuffy or professional? It’s important to make the right impression with clients and prospective customers and make them...
Seven ways collaborations can help you promote your pet business
Have you thought about collaborating with other people in your industry when it comes to your content? Working together with other pet professionals means you can get the word out about what you do and potentially attract more clients. Plus you get to reach a whole...
How to use content to attract journalists and influencers with Vicky Gunn
Would you love to have an influencer like Mrs Hinch rave about your pet business? If the answer’s yes, then you will LOVE this chat with Vicky Gunn from Millie’s Beach Huts who had the Queen of Clean visit. While you might think Vicky was ‘lucky’ and of course she...
Dos and don’ts when dealing with journalists
Putting yourself forward to the media can be daunting when you run a business, And having an insight into how best to approach a journalist can make a huge difference. Getting it wrong could mean your story idea never sees the light of day. Getting it right gives you...
Getting started with Google Analytics with Vicki Jakes
Have you ever had a nosey around your Google Analytics? If the answer is yes, then chances are that you either dived in and lost a lot of time in a Google shaped rabbit hole. Or you took one look and ran to the hills. Whatever your response, this podcast will...
How to plan your pet business photoshoot
If you’re planning on putting yourself forward to the media with a story, or as an expert, or for a case study, it’s important to have the right images. Often, people will be ‘dropped’ from articles if photographs aren’t available. And with us putting so much content...
What publicity means for your business in 2021
When you think about publicity, what springs to mind? Do you think of the mainstream media? Newspapers, magazine, websites, radio and TV stations? Is it about social media, so networks like Facebook, Twitter, Instagram, LinkedIn or TikTok? Perhaps it’s about being...
How to pitch yourself as a podcast guest
Being featured on a podcast is a way to reach hundreds or even thousands of potential clients in an intimate way. Because they’re listening to you, it helps you build a connection far quicker than they might experience from a social media post. You also have the...
How Karen Boyce got 30 pieces of coverage in a year
As dog trainers were forced to stop working during the Coronavirus pandemic, behaviourist Karen Boyce knew that media coverage would keep her front of mind with dog owners. In the past 18 months alone, Karen, from Beastly Thoughts in Wales, has been featured more than...
How to create a positive mindset for 2021 with Sarah Baxter
You might know Sarah Baxter from her awesome pet blog Twilight Bark where she showcased pet brands, shared stories and documented the adventures of her Dachshunds Ted and Millie. Two years ago, after Millie needed surgery, Sarah began training as a business and...
How to take part in the Publicity Challenge for Pet Businesses
Would you like to get media coverage for your pet business? Maybe you’ve seen other service providers like dog walkers, trainers and groomers feature in magazines and are wondering how you can do the same. Or perhaps you’ve a product and you would love to see it...
How to plan your publicity for 2021
Would you love to put your pet business in the media spotlight for 2021? If you’re here, I think the answer might be yes. And it is completely achievable for you to win fantastic media coverage as long as you have a plan. In this podcast, I’m going to share how to put...
Best Business Podcasts for the pet industry
Do you enjoy tuning in to podcasts to learn ways to build your pet business? There are pet business podcasts popping up all over the world where you can learn ways to boost your brand. I've rounded up a selection of shows that you can tune in to to improve your skills...
Hannah Capon shares how pet professionals can help fight arthritis
Would you like to be able to do more to support dog owners when it comes to identifying and managing arthritis in their pets? The disease is one of the most common causes of elective euthanisia in dogs and Hannah Capon, founder of Canine Arthritis Management, wants to...
Taking the fear out of putting up prices with Sally Farrant
How do you feel about pricing? Do you feel comfortable and confident when it comes to what you charge or is it something that causes you stress and worry? In this episode Sally Farrant - aka The Pricing Queen - talks about what gets in the way of us putting up our...
Twelve Days of Pet Business Content Ideas
As we head into the festive season, it's a fun time to get creative with your content. It's vital that you keep up engagement with your pet business clients and followers over the holidays, ready for a prosperous New Year. If you find yourself drawing a bit of a blank...
How Becky Baker turned her puppy mum struggles into the K9Nation app
When Becky Baker welcomed Cockapoo Buddy into her home five years ago she admits she didn’t quite know what had hit her. Sleepless nights, toilet training and constantly worrying whether she was doing things right led her to having the ‘puppy blues.’ But she also had...
How to create content to connect with new pet owners
Thanks to the Coronavirus health crisis there are more new pet owners in every town, city and village across the UK. Everywhere you go, you can’t move for pandemic puppies. Animal charities now have huge waiting lists for adoptions. And if you’re a pet business owner...
Jade Statt from StreetVet and their mission to help homeless pet owners
Jade from StreetVet is my first guest in my new Change Maker series, set up to shine a light on people doing extraordinary things to help animals. Jade co-founded StreetVet along with another vet, Sam Joseph in 2016. StreetVet is a charity delivering free care for the...
Carla Finzel’s mission for every pet to access a District Vet Nurse
Carla Finzel is a district vet nurse who is pioneering a revolutionary service allowing pets to receive the medical care they need in their own homes. It's no longer just humans who can benefit from expert medical care at home when it's needed. Carla is my second...
Using case studies to raise the profile of your pet business with Jenna Sloan
If you’re looking to raise the profile of your pet business one really easy way is to put yourself forward as a case study. Case studies share their real life experiences of all kinds of things, from setting up a business in lockdown to having a pet that weighs more...
How to create content for your pet business when you’re not a confident writer
When you start a business of your own, writing about what it is that you do or the product you create can be overwhelming. You might worry that you sound bossy, or that you’re boasting, or bigging yourself up too much. Yet we have to consistently create content for...
How pet businesses are adapting to COVID with Rivka from Puppy Post
When Rivka Abecasis found a helpless puppy in an abandoned car it changed her life forever. Tiny JoeJoe was only weeks old and had been left in the vehicle that had been involved in an accident. At the time, Rivka was working in a corporate job for an insurance firm,...
How to get your pet business found on Google with Rosie Robinson
When you Google your business name, what do you see? Do you show up in lots of places and do you think you’re ranking for the search terms your ideal customers are putting into a search engine? If working on your business is something you’re planning on doing for the...
How to use Awareness Days to promote your pet business
Have you ever seen posts on social media about Awareness Days and National Days and thought you might like to create the same? There are days to mark all kinds of different things from fun days such as Dress Up Your Pet Day to more serious ones such as Breast Cancer...
Honest review of Janet Murray’s Build Your Online Audience Programme
Are you thinking of joining Janet Murray’s Build Your Online Audience membership programme? Would you like to learn how to get more eyes on your business on social media platforms and online? Perhaps you’re thinking of launching a blog or podcast or YouTube channel...
How Karen Maher went from Fashion PR to Dog Trainer
Have you found your way into the pet industry as a second, third or fourth career? Did you once dream of escaping your old job to follow your passion? Karen Maher, a dog trainer and behaviourist and founder of Maher and Hound, felt the same. After 20 years working in...
How to find stories in your pet business
If you’re thinking of raising awareness of your pet business in the media then the first thing you need is a story. Often, when people pitch to the media, the mistake they make is assuming reporters will want to write about them. Sadly, reporters aren’t able to write...
Taking the pain out of content planning with Janet Murray
How do you feel about content planning? Do you love it? Or find it overwhelming, like feeding a beast that is permanently hungry? If you’re in the latter group then you will love this episode with Janet Murray, a content marketing expert. Janet - aka the Content Queen...
The impact of Coronavirus on pet businesses with the Pet Industry Federation
Nigel and Alexandra Baker from the Pet Industry Federation share how pet businesses have adapted and thrived post lockdown. They talk about the steps they put in place to try to protect people’s livelihoods in the early stages of lockdown when the world was turned on...
What to do if your pitch or press release gets ignored
Are you thinking about pitching to a journalist but worry about being rejected? One of the hardest parts about putting yourself out there is the fear that you will be ignored. You might think that you have a brilliant story idea but when you pitch it, you’re met with...