podcasts
Tune in for weekly tips on how to promote your Pet Business!
How to find stories in your pet business
If you’re thinking of raising awareness of your pet business in the media then the first thing you need is a story. Often, when people pitch to the media, the mistake they make is assuming reporters will want to write about them. Sadly, reporters aren’t able to write...
Taking the pain out of content planning with Janet Murray
How do you feel about content planning? Do you love it? Or find it overwhelming, like feeding a beast that is permanently hungry? If you’re in the latter group then you will love this episode with Janet Murray, a content marketing expert. Janet - aka the Content Queen...
The impact of Coronavirus on pet businesses with the Pet Industry Federation
Nigel and Alexandra Baker from the Pet Industry Federation share how pet businesses have adapted and thrived post lockdown. They talk about the steps they put in place to try to protect people’s livelihoods in the early stages of lockdown when the world was turned on...
What to do if your pitch or press release gets ignored
Are you thinking about pitching to a journalist but worry about being rejected? One of the hardest parts about putting yourself out there is the fear that you will be ignored. You might think that you have a brilliant story idea but when you pitch it, you’re met with...
How PR turned Petpreneur Julie Maxted landed 12 pieces of coverage
When Julie Maxted launched her Dog G8 product last year she knew that in order for it to be successful she needed media coverage. Aged 17, she'd worked in London for a PR agency, so she already knew about the importance of having publicity. But having been out of the...
What’s inside the Publicity for Pet Businesses Membership
Is getting media coverage on the list of things you would like to achieve for your pet business? Would you like to work with journalists and be featured in newspapers, magazines or on the radio? Maybe you’ve seen other pet business owners appear in the media and...
How to win press coverage from Facebook groups with Jill Foster
Finding case studies for journalists is an ever evolving process. Before social media, reporters would use their physical contacts book - a book filled with phone numbers and details of people who could help with their story. But it’s all changed thanks to platforms...
Five places to pitch stories for your pet service business
Would you love to get media coverage for your pet service business but feel unsure where to start? If you're a service provider like a dog walker, groomer, trainer or pet sitter, then it's vital people who live nearby know about what it is that you have to offer....
How to take part in the PR Challenge
Would you like to get media coverage for your pet business? Maybe you’ve seen other service providers like dog walkers, trainers and groomers feature in magazines and are wondering how you can do the same. Or perhaps you’ve a product and you would love to see it...
Should I contact a journalist who has already written about my area of expertise or product?
What if you’re working on a story idea or press release and you do a quick Google search and - no! Someone has just done the same story. All your hard work has gone down the pan. Or has it? Should you contact a journalist who has just written the story you want to...
27 ideas to help you promote your pet business
Do you ever struggled to come up with ideas to promote your pet business? With so many plates spinning, plus doing your actual job of caring for animals or making products for them, talking about what you do can be the last thing on the list. But consistently sharing...
Suzanne Gould – from shy dog walker to trainer to the stars!
When Suzanne Gould set up her dog walking company in 2017, she knew being visible would mean more clients. She started out with a Facebook page, then focused more on marketing and writing her own content. First came newsletters, then e mails, then blogs, and in 2019,...
What’s the difference between a pitch and a press release?
When I speak to business owners who are looking to get publicity for their business they usually start by asking about press releases. And that is the case whether it’s a pet business or any kind of business. Over the last few months I’ve worked with an accountant,...
Make your pet business stand out on social media with Helen Motteram
Getting more engagement on social media is one of the top things people say they want to achieve in their pet businesses. The more people we can reach online, the better, and standing out on social media can lead to publicity opportunities. Helen Motteram is a dog...
How to make the most out of being featured in a competition
Taking part in media competitions and giveaways can help you raise the profile of your pet business. It can make thousands and potentially millions of people who didn’t know your brand aware of what it is you do. Competitions regularly appear in newspapers, magazines,...
Using photography to create a buzz around your pet business with Kerry Jordan
Who doesn't love looking at adorable animal photos? Big or small, old or young, a fabulous animal photo is always scroll stopping! Later this month, on July 26th, it's National Dog Photography Day, and founder Kerry Jordan plans to flood the internet with dog photos....
How early do I need to contact journalists with my story?
Are you thinking of pitching a story around your pet business or products and not sure how soon you should get in touch? This month is Christmas in July, an annual event where brands large and small showcase their Christmas offerings. It’s a reminder that if you're...
How Kim O’Donnell went from ‘invisible’ to global pet business
This time a year ago, Kim O’Donnell, founder of Leo, Charley and Me pet accessories, wanted to learn to get visible. She had a business making pretty collars and products for pet owners inspired by her rescue Cocker Spaniel Charley. But having spent her career working...
Why blogging can help your pet business
Does your pet business website have a blog section? Have you thought about writing one but never quite got round to it? Or maybe you’ve started one and life got in the way. You’ve heard about the benefits when it comes to SEO and people being about to discover your...
Getting started with FOMO creation with May King Tsang
Meet the UK’s one and only FOMO creator May King Tsang. She has been creating FOMO for business owners at events all over the world and says she believes FOMO is bridging the gap between social media and PR. As a pet business owner, learning new ways to reach people...
How to write a press release for your pet business
Are you thinking of pitching a story about your pet business to the media and need to write a press release? A press release is simply a document written in a certain format that means it contains all the vital information the journalist needs to write an article. In...
Facebook Ads for pet businesses made easy with Jo Francis
Have you heard about amazing things people have achieved through Facebook ads but ended up frustrated when you’ve tried it for yourself? Whether you have a pet product or service business, no doubt there’s been a time where you’ve attempted setting up an ad and got...
Restart your pet business after lockdown with Dominic Hodgson
The Coronavirus crisis has meant many pet business owners have had to shut up shop completely for nearly two months. This week I'm speaking to Dominic Hodgson who runs Pack Leader Adventures and coaches petpreneurs about his five step recovery plan. Having been...
E mail marketing made simple with Catherine Gladwyn
Has setting up an e mail list for your pet business been on the to-do list for ages? I know it’s the case for many pet business owners which is why this week I'm speaking to VA and Mailchimp expert Catherine Gladwyn. Catherine helps hundreds of small business owners...
Should you invest in an online course or membership?
Have you ever thought about doing an online course? Learning online is proving increasingly popular, particularly as this podcast episode goes out at the end of April 2020 while the country is still on lockdown. While it’s so easy to hit the ‘buy now’ button, spending...
How to create an Awareness Day with Kerry Jordan
Have you ever thought about what it might be like to create an awareness day? We see so many of them on social media and they can be created for all kinds of industries, from charities to individuals. When Kerry Jordan spotted some bizarre awareness days in a media...
How to prepare for a media interview in 10 simple steps
Have you pitched an idea about your pet business to a journalist and had a positive response? First of all, congratulations! Journalists get hundreds of approaches every day from members of the public, PR companies and freelances. So, if you've had a reply and they...
How to keep in touch with your pet business clients on lockdown
Are you worried about how you’re going to keep in touch with your clients while we’re on lockdown because of Coronavirus? Do you think you might run out of things to say or come across as being insensitive or annoying? Is it better to say nothing than say something...
How writing a book can raise the profile of your pet business
When Claire Lawrence adopted a troubled German Shepherd who had been cruelly treated and beaten she wanted to do all she could to help him. Back then, she was a teenager working as a chef, and seeing Titan bark and lunge at other dogs made her want to learn more about...
How to niche as a dog trainer with The Beagle Lady Kellie Wynn
This week I spoke to The Beagle Lady Kellie Wynn who resigned from her policing job last year to take up full time dog training. Now she's specialising in training just Beagles and changing attitudes around the breed that some have labeled ‘stubborn’ and...
How to pitch to journalists about Coronavirus
Are you thinking of pitching a story about Coronavirus to your local media? Newspapers, magazines, websites, radio and TV stations are running rolling coverage of what people are doing to cope with the pandemic. They need stories and information and if you're doing...
Seven easy ways to approach a journalist
Are you thinking of approaching a journalist with a pitch or story idea and need to know the best way to go about it? Every day journalists are sent hundreds of press releases, invitations and messages and inboxes are so busy that e mails can get lost. The reality is...
How to find the right journalist to contact with your press release
One of the things I hear over and over is how daunting it can be to approach journalists to write about your pet business. We are all scared of rejection - even as a journalist of 20 years I still am. The thought of being ignored or worst still, being told your idea...
How press coverage can help your pet business
Is getting press coverage something you’d like to achieve as a pet business owner? Appearing in the media can be a huge boost for your brand. It might sound daunting. Another thing on your list on top of social media and any other marketing activities you might do....
How to reach customers for your pet business if they’re not on social media
Social media is such a huge part of our lives now that we assume everyone is on there - but it’s not always the case. During lockdown there has been a rise in demand for pets with charities like the RSPCA, Dogs Trust and smaller rescues like Hope Rescue and...