podcasts
Tune in for weekly tips on how to promote your Pet Business!
How to keep in touch with your pet business clients on lockdown
Are you worried about how you’re going to keep in touch with your clients while we’re on lockdown because of Coronavirus? Do you think you might run out of things to say or come across as being insensitive or annoying? Is it better to say nothing than say something...
How writing a book can raise the profile of your pet business
When Claire Lawrence adopted a troubled German Shepherd who had been cruelly treated and beaten she wanted to do all she could to help him. Back then, she was a teenager working as a chef, and seeing Titan bark and lunge at other dogs made her want to learn more about...
How to niche as a dog trainer with The Beagle Lady Kellie Wynn
This week I spoke to The Beagle Lady Kellie Wynn who resigned from her policing job last year to take up full time dog training. Now she's specialising in training just Beagles and changing attitudes around the breed that some have labeled ‘stubborn’ and...
How to pitch to journalists about Coronavirus
Are you thinking of pitching a story about Coronavirus to your local media? Newspapers, magazines, websites, radio and TV stations are running rolling coverage of what people are doing to cope with the pandemic. They need stories and information and if you're doing...
Seven easy ways to approach a journalist
Are you thinking of approaching a journalist with a pitch or story idea and need to know the best way to go about it? Every day journalists are sent hundreds of press releases, invitations and messages and inboxes are so busy that e mails can get lost. The reality is...
How to find the right journalist to contact with your press release
One of the things I hear over and over is how daunting it can be to approach journalists to write about your pet business. We are all scared of rejection - even as a journalist of 20 years I still am. The thought of being ignored or worst still, being told your idea...
How press coverage can help your pet business
Is getting press coverage something you’d like to achieve as a pet business owner? Appearing in the media can be a huge boost for your brand. It might sound daunting. Another thing on your list on top of social media and any other marketing activities you might do....