How do you stand out?
You work hard creating pawsome products pet parents love.
You go the extra mile for your clients and pride yourself on being a dedicated pet professional.
But how do you stand out in a crowded market?
Publicity – that’s having your business featured in newspapers, magazines, radio or TV and working with influencers and bloggers – can help.
Before you get visible, you have to fine tune your brand message so you can deliver it with clarity and confidence.
Then you need to figure out who is the right person to help you promote your business then approach them in the appropriate manner.
And the good news is you DON’T need to spend hundreds or even thousands on an expensive PR company to do this – you can do it yourself!
how was it for?
Dominic Hodgson – Dog Trainer and Author
Before I worked with Rachel I knew PR was important but I didn’t have time to do it and I didn’t know where to start.
Rachel helped me understand the importance of finding angle to help me promote my dog training services and books.
We have worked together on several stories that featured in national and local newspapers and on the TV and radio which has been fantastic for raising the profile of my business.
I’ve had more press, radio and TV coverage in one year working with Rachel than I had in the previous seven.
I like working with Rachel because she makes the whole process easy and it’s exciting seeing how she creates ideas and angles.
Rachel has spoken at my events and I recommend her to my inner circle as I run a business as a pet business marketing coach too.
She eats, sleeps and breathes pet stories and is the best person to guide you through getting your pet business known.
– Dominic Hodgson – Pet Business Marketing Coach – Grow Your Pet Business Fast
In my Publicity for Pet Businesses Coaching Programme I share the tried and tested methods that get results.
It’s a 12 week online programme where you learn everything you need to know when it comes to getting publicity for your pet business.
By the end of the course you will have learned:
- How to find out what journalists are interested in when it comes to pet stories.
- How to approach them with a pitch or press release that won’t go straight in the trash folder.
- How to think like a journalist, build relationships and keep coming up with story angles.
Let me tell you a secret.
Journalists want to champion business owners and would far rather deal with you than a PR.
About the course
The 12 week programme has stemmed from the success of my free 5 Day PR My Pet Biz Challenge which took place in October 2019.
It was a series of short videos with tasks to give a quick win, plus Facebook Lives, Q and A sessions and feedback calls.
The Publicity for Pet Businesses programme will go deeper. You’ll get:
Short videos with bite sized tasks that will propel you ahead of the competition.
Worksheets to help you refine your brand message.
Challenges to push you out of your comfort zone - that’s where the magic happens.
Deadlines to keep you on track and accountable.
Group calls to help you when you’re stuck so you can get inspired by other petpreneurs.
A private Facebook community to share ideas and encourage one another.
LIVE classes with journalists, bloggers and influencers.
Mock interviews with a journalist (not me!) to take away the butterflies when you do it for real.
I’m a freelance journalist who has written hundreds if not thousands of pet stories.
Each day I get around 300 press releases so I know what makes a journalist open one and what will end up in the bin.
I write about animals each week for national newspapers, magazines and websites and have an award winning blog.
My media contacts are at editor level – some will be teaching classes on this programme.
And I’ve already helped hundreds of pet brands, pet professionals, rescues and charities share their stories.
Please check out my recent work.
Would you like to know more?
The Publicity for Pet Businesses programme starts week commencing October 21st.
It’s a beta test and is at the special price of £497 for founder members.
Payment plans are available.
If you’d like to find out more or sign up click here to get in touch.
Frequently Asked Questions
What does the course cover?
Everything you need to know to do your own PR for your pet business. How to research publications, pitch to journalists, creating the right imagery and much more.
How do I take part in the classes?
The classes take place over Zoom which is a video conferencing software.
You can use it on your Smartphone or computer and see and speak to myself and other members of the group.
They will be shared in the Facebook group so you can catch up if you miss one.
What resources will I get?
Included are video tutorials, templates and swipe copy which is copy that is already written out for pitches and e mails to make your life easier.
How many people will be on the course?
There will be a maximum of 12 businesses taking part.
How long will the course take?
There are 12 modules with a new module released each week so you don’t get overwhelmed.
You have the option to work through them when they are released or at your own pace.
Will I get help after the course finishes?
Yes, you will have e mail support from me following completing the programme.
What if I miss a session?
If you can’t make a session, please let me know as soon as you can. You’ll know in advance what we’re going to be covering and you can e mail questions.
Will I get to keep the recordings?
Yes, the recordings are yours to keep and refer back to. You’ll receive all the recordings at the end of the course.
I can’t afford to pay all in one go.
The price of the course is £497 or you can spread the cost over three months in a payment plan, or £166 a month or £50 a week over 10 weeks.
If you’d like to discuss options please e mail me firstname.lastname@example.org
Want to join Dominic and see your pet business in the press?
Learn how to develop angles and ideas journalists will love?
Have the confidence to pitch knowing you’re giving value and not being annoying?
Count me in!
Sign up to Publicity for Pet Businesses for the bargain price of £497.