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How to take part in the Publicity Challenge for Pet Businesses

by | January 3, 2021

Would you like to get media coverage for your pet business?

Maybe you’ve seen other service providers like dog walkers, trainers and groomers feature in magazines and are wondering how you can do the same.

Or perhaps you’ve a product and you would love to see it feature in a gift guide or review.

Well the good news is it’s easier than you think and next week, January 11th-15th 2021, I’m holding a FREE publicity challenge for pet business owners.

You can listen in to find out all you need to take part, plus how the challenge works on the player link below.

 

How the Publicity Challenge works

Each day you’re given a simple task which will take you a step closer to getting media coverage for your pet business.

The challenge takes place inside a pop up Facebook group and the task is shared in there on a video.

You sign up by e mail and you will be e mailed what is happening each day.

The idea is that you set aside a bit of time – no more than 20 minutes – each day to complete the task.

Then at 7pm each day I go live on Facebook to talk about what we’ve covered that day to so you can ask questions about the task.

If you’d like to take part, click here to grab your place.

What do you get if you sign up for the Publicity Challenge?

You get a week to learn how to get publicity for your pet business.

We’ll cover why publicity can help you, where you can get publicity and how to go about pitching to the media, or to blogs or podcasts anywhere you think your ideal client might consume content.

Each day I’ll be going live at 7pm in the Facebook group, and you’ll be able to ask questions, get feedback on your ideas and pick my brains.

What kind of results can I expect from the Publicity Challenge?

People who have taken part in past challenges have gone on to have HUNDREDS of pieces of media coverage.

Here are some examples of past challenge results.

Sarah Latham’s dog treat company appeared in her local paper, the Stoke Sentinel, with this fab piece about her bushtucker trials! 

Zita Wells pitched to her local radio station Meridian 107, and was interviewed about her puppy health guide.

Alex Graves from Rove Pet Services appeared in her local paper in Essex talking about how she was supporting pet owners in lockdown.

Kim from Leo, Charley and Me, Karen from Luxury Dog Hampers, Jo from Barks and Squeaks and Heather from Treat Your Dog featured in Christmas gift guides in Dogs Today.

Trainer Claire Lawrence featured in Companion Animal magazine talking about her new book, Three Steps to Silence, for owners of barking dogs.

Roz from ByBenji had a double page spread in Puppy Post for her biltong treats.

Pet Photographer Petra featured in Pet Gazette and Pet Business World magazine – amazing for her profile.

What do I need to take part in the Publicity Challenge?

1. Ideas

If you’re thinking about featuring in the media, it helps to start with some ideas of the kind of things you think journalists might want to write about.

I’m going to give you lots of pointers and examples during the challenge but it would be great if you could start with a few things in mind.

Also, you must be willing to share some information about yourself when it comes to getting media coverage.

Journalists will want to know about the person behind a business or product.

2. Enthusiasm

The task is about selling yourself to the media. Why should they write about you?

So you will need some enthusiasm and gumption to do well in the challenge. Journalists want to speak to interesting, engaging people.

I have never met a pet business owner who didn’t have some fascinating stories to tell, so be passionate when you talk about what you do.

3. Time

Don’t worry – it’s not going to take over your whole week!

Try to set aside 20 minutes per day for the task. Each morning you will be sent an e mail explaining the task and taking you to a video in the Facebook group.

If you have any questions, there will be a dedicated thread where you can put them. Then there will be a live at 7pm UK time where I will answer the questions.

What if I want support after the challenge?

If you’d like to continue to work with me, I will be opening the membership up during the challenge.

The Publicity for Pet Businesses course is inside the membership plus lots of other classes and sessions and I will be teaching it live starting in October.

During the challenge there will be an ‘early bird’ rate and I will explain how the membership can help you.

The challenge is free and it will give you a feel of what it’s like to work with me, but there is no obligation to sign up for anything.

You can learn a LOT in a week, and once you get some coverage, it will give you and your business a huge boost.

If you’ve heard about my Publicity for Pet Businesses Course or membership and are interested in learning the steps to follow to get coverage, you can sign up here: publicityforpetbusinesses.mykajabi.com/PublicityChallenge


Want to read interviews with pet professionals who share how publicity has helped their business?

You might enjoy How Suzanne went from shy dog walker to trainer to the stars or how Kim went from feeling invisible to having a global pet business.

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Publicity and Marketing for Pet Preneurs Businesses Mobile

Hi, I’m Rachel, a freelance journalist and PR and content consultant and crazy dog lady!

I’ve written so many stories about animals and pet brands that I wrote a book on how pet entrepreneurs can do their own PR.

Is media coverage on your to-do list? Would you like your pet business to feature in newspapers and magazines or on websites, TV and radio?

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